How to Market With a Zero Budget

Zero dollars to spend?  Don't let it get you down.  There's more than one way to iron out the details until you are generating a positive cash flow.

This is hard work! (Thanks, Beth, for indulging me in my photo endeavors!)

Google Adwords is free until you bid.  How do you use that to your advantage? Remember all those sites that ask for tags/keywords? You can see what tags are popular, and even not so popular, and you can build our keywords around them. This will drive more traffic to your store and, hopefully, lead to more sales at some point.

Social networking has already been covered but, at the risk of repeating myself, it's FREE!  If you don't have an account with Twitter or Pinterest or any of the number of other sites, maybe the time has come? Also, something I've only now discovered myself is there are groups for everything on Facebook.  You have an Etsy store?  There's a group for it on Facebook (FB).  How does a group benefit you?  Just one of the Etsy groups on FB has over 2,000 members with the same interest as I do.  This translates to lots of sharing and possibly exchanges of knowledge and goods.  (Artists will often buy or trade with each other.)  It also lets like-interested minds know, "Here I am!  Come and check me out!"

If Pinterest is your network of choice, there are also groups on there.  You're on your own there until I get a better working knowledge of how it works.  So far, I've been able to join a few groups but haven't figured out how to actually post to them.  If you figure it out before I do, let me know.  If not I'll get back to you on it.

Wishing anyone celebrating a Happy Fourth!